From Packing Houses to Private Jets: Pieter Steyn’s Unexpected IT Journey
24 February 2025
Redefining IT as a Revenue Driver in Luxury Aviation
At Luxaviation, IT is not just about keeping systems running, it’s a strategic force driving revenue and innovation. Pieter Steyn, Chief Information and Technology Officer (CITO) at Luxaviation Group, leads the charge in transforming IT from a traditional cost centre into a data-driven powerhouse.
His career began in unexpected places. With a relentless passion for problem-solving, Pieter built his expertise in IT infrastructure, mergers, and digital transformation, eventually landing at the helm of Luxaviation’s global technology operations. Learn more about Pieter Steyn’s journey and the future of data-driven aviation on CIO South Africa.
The Power of Data in Luxury Aviation IT
Under Pieter’s leadership, Luxaviation has harnessed the power of AI and machine learning to refine proprietary data collected across its Fixed-Based Operations (FBOs). By transforming raw aviation data into valuable insights, the company enhances operational efficiency and offers partners a competitive edge. The state-of-the-art FBO in Dubai stands as a testament to this data-driven approach, equipped with cutting-edge fibre-optic networking and AI-powered security systems.
Beyond traditional aviation IT, Pieter’s team pioneers innovations like Wayfinder AI, an intelligent platform optimising flight efficiency and sustainable fuel usage. These advancements not only streamline operations but also contribute to Luxaviation’s position as a forward-thinking leader in luxury air travel.
Leadership, Mentorship, and the Future of Aviation IT
Appointed during the turbulence of the Covid-19 pandemic, Pieter quickly adapted, proving that agility and strategic foresight are just as vital as experience. His passion for leadership extends beyond the boardroom—mentoring executives and shaping Luxaviation’s IT landscape for the next generation of aviation technology.
